Austin, Texas.  February 16, 2009.  Bones-in-Motion, Inc., (BiM), an award-winning developer of location-aware software applications and web-based services has sold its patents and other intellectual property, contracts with mobile phone carriers including Motorola and Sprint and other assets to adidas, International, Inc., the Portland, Oregon-based member of adidas Group. 

About Bones-in-Motion. BIM is a platform for connecting active lifestyle and wellness oriented communities via location based services (LBS) that automate capture and sharing of user generated content on the web with the one device people carry everywhere - the mobile phone. Leveraging the convergence of GPS, music, web connectivity, audio and video, BIM’s applications are a catalyst for extending the wireless experience beyond voice convenience to that of a motivating social connector for fun, fitness, sports, health, and personal safety.  By providing subscription-based mobile lifestyle applications linked to web services for consumers, BiM is a catalyst for extending the mobile phone beyond convenience to that of a motivational companion in the areas of fun, fitness, sports, health, and personal safety. BiM’s initial products, BIM Active and BiM Active Online, are fitness tracking and logging solutions for people living healthy lifestyles.  This service re-purposes the mobile phone into a portable life recorder that can be taken with you to enhance outdoor activities and enable sharing personal location and relevant information with others.

About adidas.  The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments: adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and generated sales of EUR 10.8 billion in 2008. For more information, please visit www.adidas-group.com