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OUR TEAM |
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<< Back to Team MembersCHRIS ROWAN - SEMICONDUCTOR INDUSTRY ADVISORChristopher Rowan has over 15 years of experience in sales and marketing in the semiconductor and electro-optical industries. His principal strengths include: strategic planning, new business development, conceptualizing opportunities, process improvement, forecasting, and product launches.
He is the inventor of the Consistency of Purpose (COP) strategic planning methodology that has a patent pending and the founder of Arscientia. He invented the methodology while responsible for strategic marketing at Cymer, a supplier to the semiconductor equipment industry and the number one IPO of 1996 with a market share today of approximately 90%.
At Cymer, Mr. Rowan was responsible for strategic planning, creation of revenue forecasts, and development of the Technology Analysis and Forecasting (TAF) roadmap process. He created an opportunity-scanning process used to screen and prioritize new opportunities. He successfully launched a new F2 lithography laser product line, and a new line of APC software products. He conceptualized and establishing a virtual application lab and provided overall management of the department to demonstrate On-Wafer-Results. He organized Cymer's DUV symposium in Japan with over 250 attendees. Additionally, he created a strategic marketing plan that changed the distribution channel of spare parts and services to chip makers to a direct basis that now accounts for 21% of sales. He obtained a SEMATECH contract for optical material testing of $1.3M, implemented a new Market Analysis and Forecast (MAF) process with a current accuracy of 5%, successfully created several models that predict the impact of laser specifications to the chipmaker inclusive of cost of operation, lithography throughput, and RAM. As an account General Manager, he increased sales at SVGL from $300K to $11M, successfully negotiated a GPA contract, laser specification, final-test documentation, implementation of action item tracking cross-company communication protocol, and negotiated three service agreements for a total value of $869K.
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